Supercharge Your Revenue Teams with Demo Videos Created “In–House” for Incredible ROI
Make your number with video! STONE VIDEO‘s hybrid production approach leverages expertise and assets you already have, along with our extensive live demo experience, to produce authentic and effective SaaS demo videos quickly and easily.
Key Benefits
Massive Time Savings
A Fraction of the Cost
Compared to hiring a creative agency OR a full-time video specialist (who’s likely not super technical or SaaS-savvy) we’ll get your videos live and delivering results fast and for less money.
Faster Deal Cycles
Key Benefits
Stone Video helps you create demo videos purpose-built for your customers. Whether they are looking to buy, upgrade or renew, we help you tell authentic, concise and attention grabbing stories that communicate value and help increase revenue.
Massive Time Savings
Our proven SaaS demo video production strategy minimizes your staff’s involvement, letting them focus on their job rather than trying to turn them into video creators.
A Fraction of the Cost
Compared to hiring a creative agency OR a full-time video specialist (who’s likely not SaaSsavvy) we’ll get your videos live and delivering results fast and for less money.
Faster Deal Cycles
We know what SaaS buyers need to see and hear to get them to schedule the next call or demo. With our help your customers will require fewer meetings to make smarter decisions.
Sample Videos
The videos below showcase a variety of work for tech companies. We specialize in concise, straightforward and compelling SaaS software demo videos that build trust. We can also help bring your product to life with other types of videos like customer stories and vision videos. Which of the following sample video types might work well for you?
Salesforce Product Demo
Conversica for Sports
GetFeedback Product Demo
Salesforce Customer Story
Product Vision Video
Mobile Product Vision Video (no voiceover)
Conversica Customer Story
Our "Hybrid" Approach
Our strategic Seven-Step Approach has been honed over many years. Compared to outsourcing to a creative agency where your staff does a ton of work up-front in order to hand-off the project to talented, but non-technical types that may require a lot of handholding, STONE VIDEO guides you from the start, making the whole process pain free and fast. In the end, you’ll communicate the value of your offering more effectively to your customers.
1. The Recipe
You’ll create a quick and dirty screen recording that will set everyone up for success
3. Script
We’ll generate a verbatim script and work with you to perfect it
5. Voiceover
We’ll coach you to create a smooth and authentic voice track for your demo video
7. Ship It!
We’ll consult with you on best practices for video distribution and metrics
2. Demo Flow
We’ll help you tighten the demo flow to concisely and clearly communicate value
4. Visuals
We’ll capture high res screen shots for sharp zooms, plus use assets from your slide decks
6. Edit the Video
We’ll take assets from steps 1 to 5 plus any animations created and “bake the cake”
1. The Recipe
You’ll create a quick and dirty demo video that will set everyone up for success
2. Demo Flow
We’ll review and tighten the demo flow to clearly communicate value in a concise manner
3. Script
We’ll generate a verbatim script & work with you to perfect it
4. Visuals
We’ll capture high res screen shots for sharp zooms, plus use assets from your slide decks
5. Voiceover
We’ll coach you to create a smooth & authentic voice track for your demo video
6. Edit the Video
7. Ship It!
We’ll consult with you on best practices for video distribution and metrics
Pricing & Services
Annual
One Video at a time
$0*
- Unlimited Videos
- One request at a time
- Avg 48 hours turnaround
- Annual Contract
*Intro rate for a limited time; requires robust demo environment and annual agreement.
A La Carte
Individual Videos
Per project
- Product Vision Videos
- Internal Videos
- How To Videos
- Customer Testimonials
Consulting
Guidance & Training
Per Project
- Demo Video Production Training
- Internal Videos
- Media Training for Execs
- SE Consulting
Frequently Asked Questions
Working with STONE VIDEO is like having a unicorn of a video specialist on your team that has technical storytelling expertise, has delivered hundreds of live demos, crushed their number and has scrappy (yet polished) video production skills covering everything from scripting to distribution. And you only have to pay them a fraction of what a full-time employee or traditional creative agency would require. Please contact us to learn more.
"Begin with the end in mind" is an incredibly wise mantra. We just need to see a rough, unpolished version of the demo you're envisioning to turn into a video, as if you were practicing for an upcoming customer presentation. Mistakes, stumbles, bad audio, dog barking outside, and other issues are all completely fine for this purpose. This gives us a solid idea of the end goal and we can use it to sync and formulate a plan of attack.
In the case of vision videos, we may go the route of slides to nail down the flow, key takeaways, the assets (content) available and needing to be created.
Creating a video involves a series of steps. Creating a script, screen recordings, creating animations, etc. As we work with you to create a video, each step will have one or more requests involved. We'll work closely with you and guide you through each step (i.e., request). "Create a script from our recipe video" would be one step/request. We would draft the script, you would then make or approve edits, and then we'd finalize it. "Create a video" is not a request is this regard, it is a project.
- Although there is no strict requirement, the type of demo environment you have will affect the time involved to create each video. We can likely work with whatever means you have to show your solution to your customers.
On one end of the spectrum would be a demo environment you can quickly customize for each customer and use case in a matter of minutes. You may have developed such a tool in-house or perhaps you use a third-party solution like Saleo. If necessary, we can also help you build demo videos that use significant “smoke and mirrors” to demonstrate what is possible (i.e., customizing or creating non-existent features through Photoshop and animation tools).
See examples in the Sample Videos section above.
Typically one to two weeks for product demo videos. A lot depends on the state of your demo environment, the need for "smoke and mirrors," and the ability of your team to respond to our requests. We highly recommend assigning a project manager to serve as a single point of contact. Our hybrid approach and SaaS expertise makes video production a much shorter, less painful process in comparison to working with a traditional creative agency.
Focused, shorter videos will retain eyeballs and likely result in a higher ROI than longer ones. Viewers’ attention spans are short, so “micro demos” are a proven strategy. Plus, you can create shorter videos much faster and iterate (update) more frequently. You can also create custom playlists to send multiple short videos together.
Longer presentations are better suited for webinars where the attendees can ask questions via a coworker monitoring chat. Unfortunately, people often sign-up for webinars and then choose to not attend, thinking they’ll just watch the recording later. Webinar or meeting recordings can be painful to watch and generally less effective than purpose-built videos. If you leverage webinar/meeting recordings for customers or internal purposes, we can help you make them much more consumable and have a longer shelf life.
We focus on scalable, MOFU (middle of the funnel) demo videos. They are in the bullseye of our wheelhouse because they can be used as templates to create versions for different industries and use cases. We can definitely help with more "one-off" product videos, but if you’re looking for videos that are more top of the funnel (i.e., they don’t show a lot of your product and utilize extensive motion graphics) there are other companies that specialize in these types of videos.
We need high-resolution screen recordings and image captures so we maintain crystal clear visuals when zooming in. Captures done on an external display that is at least 4k resolution (3840px by 2160px) with a 16:9 aspect ratio is the best practice. A laptop with a high resolution display can be used, however, a portion will need to be cropped off because laptop displays are 16:10 and thus too “tall.” Some SaaS applications like Salesforce have a persistent bottom toolbar that one would want in videos. In those cases capturing on a 16:9 display is crucial.
Vidyard is the hosting platform we use and recommend. Vidyard makes it easy for sales reps and other team members to send videos and track not only the number of views, but who watched and for how long (seconds and percentage). Videos hosted on the Vidyard platform are presented via a professional, branded web page and custom playlists of multiple videos can easily be created and sent. Vidyard can be integrated into Salesforce and other CRMs with video views triggering automations.
While STONE VIDEO can provide recorded voiceovers for your videos, ideally you want one or more people on your team to record voiceovers for maximum authenticity. We can recommend USB microphones in the $100-200 range, reference headphones like the Sony MDR series (under $100), free audio recording software (Audacity), and advise on how to reduce echoes in your recording space.
About us
- Sole SE at Getfeedback (acquired by SurveyMonkey)
- Success strategy included customized storyselling, demo videos and focused POCs
- Sandler Sales Training (2x) & Value Selling Certification
- Salesforce Sales Club
- Vidyard Video Marketing Award
- Founder of 360Village Online Marketing & Web Development (1999-2011)
- 12 years in Solution Consulting including Salesforce and multiple startups
- 100+ Hours Formal Communication & Facilitation Training
62% SE Win Rate
- Lorem Ipsum is simply dummy text of the printing
- Typesetting industry. Lorem Ipsum has been the industry's standard
- It was popularised in the 1960s with the release of Letraset sheets
- Various versions have evolved over the years, sometimes by accident
Certifications & Awards
- Lorem Ipsum is simply dummy text of the printing
- Typesetting industry. Lorem Ipsum has been the industry's standard
- It was popularised in the 1960s with the release of Letraset sheets
- Various versions have evolved over the years, sometimes by accident
24 Years in Tech Consulting
- Lorem Ipsum is simply dummy text of the printing
- Typesetting industry. Lorem Ipsum has been the industry's standard
- It was popularised in the 1960s with the release of Letraset sheets
- Various versions have evolved over the years, sometimes by accident
Influenced $18M in SMB Sales Revenue
Prior to Salesforce, Dan spent 12 years as a web developer and online marketing consultant helping startups, larger companies and public agencies communicate more effectively with their respective audiences. Dan has completed multiple sales and communication training programs and is widely recognized as an expert in video strategies for revenue teams.
My co-founder and I worked closely with Dan in the early days of our Salesforce partnership, and Dan was one of the inaugural winners of the Vidyard Video Marketing Award. Combined with his video production expertise and training skills, Dan is a valuable resource for any company looking to tell compelling product stories and strategically scale their sales org.
Michael Litt
CEO Vidyard
Working with Dan on videos was so much fun! Both the customer-facing and internal videos we created were tremendously well received and helped build my brand at Salesforce.
Julie Cherstromm
Principal Solution Engineer, Salesforce
Dan built dozens of demo videos supporting our revenue teams at Conversica across a variety of industries and use cases. The product vision videos he created helped us secure a crucial partnership with Deloitte Digital and a coveted spot at Dreamforce '23.
Eron Sunando
Former CRO, Conversica